At present, China has become one of the countries with the fastest coffee consumption. The annual growth rate of consumption is around 25%, and the market size has reached 200 billion yuan. From the perspective of consumption structure, instant coffee still occupies the main domestic market, and ready-to-drink and freshly ground coffee are gradually recognized by the market.
The coffee consumption market grows by 25% annually. Drinking and grinding will be more popular.
It is understood that the current instant coffee still dominates China's main coffee market, with a market share of 71.8%, and the current market share of fresh and ready-to-drink coffee is 10.1% and 18.1% respectively. However, most people's appeals for instant coffee are only refreshing, not from coffee. With the further improvement of people's life philosophy, ready-to-drink and freshly ground coffee with higher taste in the future will be further favored by the market.
According to market data, the coffee franchise industry is growing at a rate of 25% per year, and coffee is becoming a bright spot for urban civilization and economic growth. The consumption of second- and third-tier cities is increasing, and the market share is increasing. It will become the core driving market for China in the next 20 years.
China is one of the fastest growing countries in the world for coffee consumption. At present, the amount of coffee consumed in China is about 200 billion yuan. Consumption is growing at a rate of 25% per year, while the world's coffee consumption grows at an average rate of 2.5%.
At present, the coffee consumption in China is still in its infancy, and the growth rate is amazing: the annual sales volume is between 30,000 tons and 40,000 tons, and it is maintained between 10% and 15% every year.
As consumers' coffee consumption tastes higher and higher. Consumers are beginning to recognize the brand, style and purity of coffee and want to enjoy the pleasure of coffee. The popularity of office and home coffee machines has provided convenience for consumers to consume coffee beans.
In addition, large coffee chain institutions have entered China, such as Starbucks, CAFFE PASCUCCI, Shangdao, Man Coffee. Domestic coffee shops are also on the rise. Coffee shops have been developed in most cities in China. The promotion of various promotional, advertising and public relations activities has led to an increase in coffee consumption and a geographical expansion.